So there’s no need to fall back on those words we learned in third grade.īe better. These are the most overused marketing words out there: Now, they just sound like you’re a broken robot, repeating the same words over and over again like every other faceless corporate hack. These words may have been the bee’s knees in years gone by.
So why are you still trying to shill your prospective customers like you use too much hair gel and have a Madmen-era respect for the world around you? Here are the “nobody will believe you” marketing words to avoid:Īre you a used-car salesman from the 80s, or a modern-day marketer?
Avoid superlatives and keep your brand on solid ground. Instead, focus on what it can actually do.
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Whether you sell marketing software or gluten-free cake, your audience will put up their noses at your pitch that your product is going to change their lives or is the first time anybody thought to put flour and sugar together. If you’re ever wondering if a word or idea may come across as “trying too hard” with the kids, check out the subreddit “ /r/fellowkids.” Marketing Words That Nobody Will Believe Here are the most cringeworthy “youth” slang marketing words your business needs to avoid: Even if your business’ tone is a casual, fun one, there’s still a line you shouldn’t cross. Marketing Words That Make You Sound Ancient Now that we have a good idea of the words which will have the greatest impact on your social media post engagement, landing page conversion and product page purchases, let’s look at the words you should be avoiding. Marketing Words to Avoid in your Marketing Strategy Here are the essential marketing words which can be used to show value: Unless you show the value of engaging, they’re not going to. Use these marketing words to imply urgency to your offer, promotion, or content:Ĭommunicating why a prospective customer should engage with your business is the first step to getting them to do so. People are more incentivized to engage with your brand if they think they’ll miss out otherwise. Use these marketing words to ensure your prospective customers feel safe to engage with you: If you haven’t communicated that your product and your business is legit, why should anybody get their credit card out of their wallet? Trust is everything when it comes to laying money on the line. Marketing Words That Make People Feel Safe Here are the marketing words which incite fear in your prospective customer, and drive them to protect themselves by engaging with your brand: The fear of missing out, the fear of making a mistake, the fear of costing your business money they don’t have, or rushing something which should be done carefully. Here are the marketing words which can motivate your prospective customers to feel something which just might result in a purchase: And you’re scared what people will think if they see you in worn out jeans.
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If you want to download this list as a PDF, you can do that right here: This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. How can you grow online through the right marketing words, and which should you avoid? Are you looking for guide to communicating with your online audience?
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